Hi.I’m Paria!

Seven years, four industries, one habit: I go where the problem actually happens.

For three years at Snapp, the largest ride-hailing superapp in the Middle East with 50M+ users, I designed the flows people tap mid-ride: an in-ride Snapp Pro purchase that brought in about 13K completed purchases a day, and an emergency-contact flow that 1M+ users set up in its first year.

Before that I spent two years at Ganje, standing next to smart lockers with couriers and turning field notes into product. A drop-off that took 2 minutes now takes 50 seconds. Earlier stops: Divar, Iran’s biggest marketplace, and Bahar, a fintech where a new registration journey doubled successful logins from 35% to 70%.

I studied graphic design and electronic engineering, which explains a lot. I care how it looks and how it works, and I like numbers that prove a design worked.