Hi.I’m Paria!
I’m a product designer. I build meaningful digital experiences and use human-centered design to solve problems.
- #1 Selling Snapp Pro Mid-Ride Snapp
- #2 Open Doors Cause Many Problems! Ganje
- #3 How To Reduce The Average Time Of Dropping Off? Ganje
- #4 Personal Service, Design From Scratch! Ganje
- #5 Skype Redesign Chat and video call
- #6 A Visual Guide for Smart Lockers Ganje
- #7 Geomap Feedback Resolution Panel Snapp
- #8 Visual works UI explorations
About
Seven years, four industries, one habit: I go where the problem actually happens.
For three years at Snapp, the largest ride-hailing superapp in the Middle East with 50M+ users, I designed the flows people tap mid-ride: an in-ride Snapp Pro purchase that brought in about 13K completed purchases a day, and an emergency-contact flow that 1M+ users set up in its first year.
Before that I spent two years at Ganje, standing next to smart lockers with couriers and turning field notes into product. A drop-off that took 2 minutes now takes 50 seconds. Earlier stops: Divar, Iran’s biggest marketplace, and Bahar, a fintech where a new registration journey doubled successful logins from 35% to 70%.
I studied graphic design and electronic engineering, which explains a lot. I care how it looks and how it works, and I like numbers that prove a design worked.